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Showing posts from October, 2011

Crippled by Choice

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A very brief experience yesterday reminded me of a concept I read ages ago. The experience went like this: I was in a cafe looking at a new product (new to me anyway). It was unusual 'Hedgerow' cordials offered in about eight different flavours. I was tempted to buy a bottle but my indecision over which flavour would give me the most enjoyment meant I didn't buy anything. I was literally crippled into doing nothing by choice. Now that is ridiculous! However, there is researched theory that shows this is quite typical behaviour and retailers 'in the know' play this to their advantage. O.K. If you went into a restaurant and had to decide which of the following flavoured ice cream you were going to choose - which would you choose? Now imagine the same restaurant offered you this choice, which would you choose? Was choosing from eighteen or three different flavours easier? We tend to live under the impression that the more choice we have the happier we will be. There is

Five Food Qs

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Ok here are some questions about food. I'd love to hear any passer-bys' answers..... 1) Would you rather go 24 hours without food or sleep? 2) If you had to choose three of the following foods as weapons in a food fight, which would you choose: •A jug of gravy •A can of squirting cream •10 cheese squares •A bottle of cola •Twenty soggy tea bags •A giant sausage •A bottle of ketchup •A bucket of grapes •A bunch of bananas •A box of eggs •A bag of brussel sprouts •A packet of crackers •A bag of flour •Some stinky blue cheese •Some bacon •Tomato soup •Custard •Six Yorkshire puddings •A bag of frozen peas •Chocolate sauce •Pickled onions •A large pumpkin •A bag of jam doughnuts •A packet of butter •A pot of cottage cheese 3) If you had to eat one of the following foods all day (and it was the only food you were allowed) which would you choose? •mashed potato •banana •porridge •spaghetti •chocolate •cottage cheese •buttered toast •pears •white fish 4) If you could d